NSA Sheep Event 2022 Seminar 1: Where is the balance between our diverse market opportunities?

Supermarkets, butchers, export destinations, domestic and international ethnic markets, artisan outlets, restaurants … The UK sheep sector is fortunate in its range of outlets for sheep meat – but where should we focus our future efforts? Volume sales of a commodity product, or added value markets? And what can be done at farm level to provide what people want? This seminar will tackle these big questions and help individual businesses plan for the future.

Chairman: Dan Phipps, NSA.

Speakers: Nicholas Jolly, Beef & Lamb New Zealand; Phil Hadley, AHDB; Mike Gooding, RCMG.