The Farm‑Gate Influence Lab

If you’re having the same conversation 10 times and nothing changes, this is for you.

The Farm-Gate Influence Lab is a 6‑week online course for farm advisers, vets and ag sales/account managers who have genuinely good conversations on farm, but then come back a few weeks later and nothing’s really shifted.

This isn’t about blaming farmers and it’s not technical or sales training. 
It’s the human side of change - the pushback, the risk, identity, family dynamics and how you land next steps in a way that feels owned and actually doable.

How it works

• 6 self‑paced modules, released weekly, starting Monday 13th April
• Weekly live cohort calls 7pm - 8pm (recorded if you can’t make it)
• Practical templates and scripts included

What you’ll be able to do after this course

• Handle pushback without getting defensive, sales-y or awkward
• Diagnose what’s really underneath “no” so you stop pushing the wrong lever
• Have better conversations about mindset, behaviour and change
• Co‑design next steps so the farmer feels ownership, not a prescription
• Leave the yard with momentum - not just rapport and a “nice chat”

Founding cohort details

• Capped at 10 people
• Founding price £375 (future cohorts £425)
• Bookings close Monday 6th April
• Company payment/invoicing is absolutely fine

Full details on the course available here.