NSA Breakfast Club - Who will eat sheep meat in 2022? A review of work abroad to promote your product

The first NSA Breakfast Club webinar of 2022 and the first under the recently announced sponsorship by Roythornes, provided encouraging details of how far and wide UK sheep meat is being promoted since Brexit happened just over a year ago. 

With Alastair Sneddon (NSA Central Region) presiding, speakers Dr Phil Hadley and David Swales (both from AHDB) provided a complementary overview of how levy money is used to gain information, to achieve understanding and then to develop the means for raising the British flag in the various forums available to promote sheep meat abroad and to optimise exports. Further how it is so important to identify the key messages relevant in the differing markets and to ensure the work being done is appropriately targeted to enable market development to take place.

A full report of this webinar is available to read here.